Design is thinking
made visual.

I believe that everything we create to some extent changes the world we live in. Every chair, every website and every poster modify our reality — “We cannot not change the world.” Consequently, everything we do as designers has an impact on the world. In my designs I will strive to make my impact a sustainable one.

I currently work as Head of Design at Ørsted where we just launched the biggest rebrand project ever seen in Denmark. Read more about that here

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The biggest rebranding project in Danish history.

DONG Energy becomes Ørsted – with a brand and identity that reflects our green ambition. An extremely wild and exciting process with many great people involved.

As design lead I have been a part of the whole process – from the very first name workshops, designing the logo and the identity – to the creative workshops for the brand strategy. In the last 6 months’ focus has been to roll out the design in numerous platforms in collaboration with a lot of great agencies and the amazing in-house design team.

We have created the visual identity with Kontrapunkt and the brand strategy with Wieden+Kennedy.

Read more about the process in the article "Building a Sustainable Brand: The Ørsted Story" on The Works Design here.