The biggest rebranding project in Danish history.

DONG Energy becomes Ørsted – with a brand and identity that reflects our green ambition. An extremely wild and exciting process with many great people involved.

As design lead I have been a part of the whole process – from the very first name workshops, designing the logo and the identity – to the creative workshops for the brand strategy. In the last 6 months’ focus has been to roll out the design in numerous platforms in collaboration with a lot of great agencies and the amazing in-house design team. 

We have created the visual identity with Kontrapunkt and the brand strategy with Wieden+Kennedy.

Read more about the process in the article "Building a Sustainable Brand: The Ørsted Story" on The Works Design here.